Overview
It's a twelve-part series based from Jamsai's novels on twelve stories of handsome guys coming from twelve different faculties of a university. Every segment features a couple together with some of the recurring characters in the story. The new grand campaign called the U-Prince introduces 12 heart-throbbing male ambassadors from each university.
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P'Sibtit is a "bad boy", a charming cowboy from the Faculty of Agriculture. He is Prikkang's first love, and she is his. But she has become a down-to-earth girl who dislikes narcissistic and arrogant people (like P'Sibtit who treats women like toys to be seduced and then left). When they meet again, they start off on the wrong foot. He takes her cold demeanor as a challenge and tries to win her over. But can old habits be changed? Does this playboy even have the emotional depth to truly love?